Protocol to Manage Relationships Today explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong authentic networks of reciprocal relationships. 
 
When used effectively protocol can: 
 
- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to ahieve access to the "right" networks and a reciprocal relationship with the most valued stakeholders. 
 
- Deepend relationships. In our world there is so much focus on programatism in building relationships - protocol focuses on the common ground to gain value. 
 
- Be used as a valuable took in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.